Quoted after consultation
This is for the operator who has the tools, has read the threads, and still cannot say why the outbound is not working. Every week brings a new tactic, a new framework, a new agent that promises to run go-to-market for you, and none of them answer the question that decides whether any of it lands: what is the standard here. We install that standard. Seven baselines, written down, enforced, and measurable, so your team and your agents are executing one way instead of forty. The consultation comes first because most businesses are missing three of the seven, not seven, and the difference is worth paying to find out.
The deliverables, stated plainly.
Your market defined as a business type with observable characteristics rather than a category, with the gate that keeps a false positive out of the list and an explicit statement of who you do not serve.
The rule for what the first sentence must contain, the length, and the test that decides whether a message is specific or a template with a name swapped in.
Which domain carries volume and which carries client mail, how sends are spaced, and the rule that a follow-up is a question about state rather than a scheduled message.
What you publish, what you hold back, and the one-line test that decides which side of the line a piece sits on. Written so a new hire can apply it without asking.
No quote before a measured number. Every proposal carries its hours, its assumptions and what it excludes, so a fixed fee stops becoming an open-ended engagement.
The five figures that decide whether the machine works, dated, with a rule that a missing number reads as unknown rather than zero.
Yours to keep and to enforce. Changes get a version and a stated reason, so the standard evolves deliberately instead of drifting into whatever was tried last week.
The consultation comes first and it is paid, because a free diagnosis produces a diagnosis and no urgency. In that session we walk the seven baselines and mark each as absent, present but unenforced, or not relevant to your business. You leave with that assessment whether or not you continue. If you do, the installation runs in three weeks: week one writes the baselines that are missing, week two puts them into the tools you already use, and week three runs them live with us checking the output daily. From there it is a review cycle, not a project. Baselines get revised when evidence says they should, and not when a new tactic looks interesting.
The consultation is paid before the session, and it is credited against an installation if you go ahead. The installation is 65% at signing and 35% on acceptance. The founder confirms every number on the call. Nothing here is sold as hours per month: the retainer maintains a standard, it does not buy time.
Agents have made everyone capable of running go-to-market in the last year. That removed the capability gap and replaced it with a differentiation gap, because a sea of competent generic output is harder to stand out in than a market where most people could not do the work at all. The operators who win the next two years will not be the ones with the most tools. They will be the ones who set a baseline early, wrote it down, and revised it deliberately while everyone else was still collecting tactics.
Because a free consultation produces a free diagnosis. It also attracts people who are curious rather than committed, and a session spent on curiosity is a session not spent on someone with a problem. The fee is credited against the installation if you continue.
Then you are the usual client. The question is not whether you have tools, it is whether everyone using them is working to the same standard. If two people in your business would write a different first sentence to the same prospect, you have a baseline problem and no tool will fix it.
No. We install and maintain the standard your team runs. If you want it operated, that is a separate engagement and it is priced separately, because operating and standard-setting are different jobs and bundling them is how one of them gets done badly.
That is the normal outcome. Most businesses are missing three. The consultation exists to find out which ones, and installing seven when you needed two would be selling you work rather than solving the problem.
The founder confirms the number on the call. Fifteen minutes, no deck, no pitch — we talk about your situation and tell you if there is nothing to build.